About to launch
Can I put real people on this?
A launch date does one useful thing: it turns a vague unease into a question that can actually be answered.
The worry
What decides the answer.
What would hurt first
Not everything wrong matters this month. Something does.
What is missing
A warning when something breaks, a way to undo a bad update, a backup that restores. What was never set up fails silently until launch week.
Who carries the call
Somebody decides to launch. It helps if somebody qualified agrees in writing.
The right door
Match the door to the stakes.
Launching to first users on a quiet app: the Launch Check gives you the signal and the fix order inside 48 hours.
Launching with revenue, a client contract or an investor watching? Then the answer needs testing and a signature: